Top 5 iOS Decoration Games in Europe: Q1 2025 Performance

In the first quarter of 2025, the European iOS market for decoration games showcased interesting trends. The data, sourced from Sensor Tower, highlights the performance of the top five apps in this category.

Gardenscapes by Playrix began the year with consistent weekly revenues, peaking at around $1.9M in late January. Weekly downloads experienced a notable peak in mid-January at approximately 231K, before tapering off to around 115K by the end of March. Active users remained robust, with a gradual increase to a peak of about 2.9M in March before slightly declining.

Toca Boca World from Toca Boca AB saw a steady revenue stream, reaching a high of approximately $440K in early March. Downloads fluctuated, starting at over 120K at the beginning of the year and settling around 78K by the end of the quarter. Active users showed a slight decline, ending March with about 1.9M users.

Homescapes, also by Playrix, maintained a steady revenue with minor fluctuations, averaging around $1.1M weekly. Downloads showed a downward trend, beginning at 133K in early January and decreasing to about 50K by the end of March. Active users saw a decrease, ending the quarter at approximately 1.9M.

Travel Town - Merge Adventure by Moon Active experienced a consistent revenue stream, peaking at over $1M in late March. Downloads remained relatively stable, hovering around 71K to 97K. The app's active user base saw a gradual increase, peaking at about 579K in late February.

Happy Merge Home from Casual Joy Limited showed modest revenue growth, reaching a peak of approximately $41K in mid-March. Weekly downloads varied, with a notable increase in mid-March at around 65K. Active users showed a positive trend, ending the quarter with approximately 136K.

For more detailed insights and data, visit Sensor Tower's platform.